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Who among us doesn't want healthier, glowier, brighter, and smoother skin? That;s why vitamin c is such an essential skincare ingredient. The antioxidant protects skin from UV damage, stimulates collagen production, and lifts away dark spots revealing bright and glowing skin. The easiest way to work it into your routine is by way of a serum. Just a few drops, applied before moisturizer in the morning, will leave skin protected all day long.

What does vitamin C serum do for the skin?

Vitamin C is helpful for those with mature skin or looking to reduce signs of aging. It is an “excellent antioxidant” because it protects against free radical damage and oxidative stress, Campbell noted.

Think of sun and pollution (stressors) creating reactive oxygen species (tiny particles bouncing around) in the skin that are breaking up collagen and elastin, causing premature aging, sun damage and wrinkles. Antioxidants like vitamin C chew up these free radicals, which helps protect your skin from damage and makes your sunscreen (the ultimate anti-
aging protector) work better. Potentlift reviews

Vitamin C is also a “great ingredient” for anyone with acne-prone skin for several reasons, It can help neutralize inflation and prevent breakouts, brighten dark spots left behind when pimples heal — it can also treat melasma ​(dark patches on the skin) and can calm rosacea, Campbell added. If you have dry or mature skin, vitamin E is a great ingredient to look out for in your vitamin C serum.

There are a whole lot of serums out there, from eyelash serum to hyaluronic acid serum to anti-aging face serum. But what if you only have room in your makeup bag for one? Experts say to go with a vitamin C serum—because it really works. Vitamin C is a powerful antioxidant that fights fine lines by stimulating collagen, brightens your complexion by blocking excess pigment creation, and protects your skin from damaging free radical and other environmental stressors. As we age, though, the skin's natural levels of antioxidant vitamin C decrease, which is why it's so important to add it to your skincare routine. The one downside? Compared to most products, it often costs more per ounce

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